 |
|||||
| It is a well known fact in business, that it is far less expensive, in time, money and energy to keep a good customer than to find a new one. In the Rotary world this same principle is called retention of good members. Just as Rotarians have an obligation to share their organization with other qualified persons, we have an equal responsibility to create an environment in our Rotary family and our club’s activities which are sufficiently fulfilling that members will continue their membership year after year.
When a good member resigns from Rotary, the club loses more than a name on the roster. Friendships are severed, a vocational representation is missed, volunteer hands are diminished, and frequently the morale of the entire club suffers. When a member leaves a Rotary club, it often is the sign that the club is somehow not meeting the expectations of the membership. Club leaders can and must be proactive in stemming the drain of good members from Rotary. Frank Talk II addresses many critical issues for inspiring, motivating or energizing our Rotary clubs to retain active members. In the same breezy, conversational style that made Frank Talk so effective in persuading people to join Rotary, Past RI President Frank Devlyn picks up the story where the original book left us. Again, the author gives practical and colorful approaches for addressing the subject of membership retention. Frank Talk II is a valuable tool for club officials and individual Rotarians and its lessons are those from which all of us can benefit. |
|||||
|
Nothing is more
important to the future of Rotary than the job we do at retaining our members in the local club – and then energizing them to become active, enthusiastic Rotarians.
|
|||||
|
Web Design by Jim Weems, Rotary Club of Tulsa
|
|||||
